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Musselman’s saw an opportunity to strengthen its grower-owned legacy through a reinvigorated brand narrative. Attracting a fresh following of brand advocates for their apple products would take a mobile-first mindset featuring relevant and engaging content for a younger generation of consumers.


We built Musselman’s new digital experience for mobile so their brand can help consumers in the shopping aisle or at the kitchen island. We put the family farmer messaging front and center, bringing it to life with authentic imagery of their growers. The site embodies the quality and ease of use of its apple products — attributes important to younger consumers. With the right blend of easy-to-access product information and creative apple recipes, Musselman’s brings inspiration to modern-day tables.

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JPLRelentless Evolution™


471 JPL Wick Drive
Harrisburg, PA 17111


One Penn Plaza
New York, NY 10119


One Roberts Avenue
Glenside, PA 19038