Delivering B2B thought leadership in key vertical markets

Aston Carter wanted to better engage B2B decision makers using thought leadership. They were looking to increase the content program’s quality, creativity and cadence in key vertical markets. They needed a partner strong in both strategy and execution to advance their program.

We defined a content, search and social strategy for Aston Carter to guide the program. The new strategy supports the brand’s messaging and differentates their voice from competitors. Our team ideates and produces content in collaboration with their subject matter experts. JPL creates articles, case studies, white papers, industry-related trend pieces and social posts. We deliver a sustained thought leadership presence that strengthens Aston Carter’s brand positioning.