In the world of sustainability reporting, staying fresh is an art form. Graham Packaging, a global packaging leader, confronts this creative challenge head-on: making their annual 70-page ESG report distinctive and engaging with each new edition. Their environmental commitments remain steadfast, but their story needs constant reinvention—and a creative partnership to transform familiar data into fresh, compelling narratives.
Through discovery sessions with Graham’s sustainability leaders and experts, we developed fresh visual concepts that pushed their brand while staying aligned with their goals. We transformed complex data into compelling stories using bold imagery, graphics and concise text.
Our elevated approach successfully engaged readers and drove business impact—so much so that Graham partnered with us again for their 2023 report. The reimagined visual storytelling brought their sustainability progress to life in an inspiring way.
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