When the pandemic shifted perceptions of virtual learning, Pennsylvania’s largest cyber charter school, CCA, seized the moment. Their mission: shatter stereotypes about socialization and performance, prove cyber education’s true value and drive enrollment statewide.
We dove deep into modern families’ needs through extensive research with current and prospective CCA parents. These fresh insights revealed how post-pandemic families really think about virtual learning—unlocking powerful new ways to connect with our key audiences.
Armed with these insights, we launched a multi-channel campaign that recast cyber school stereotypes. Through strategic broadcast, digital video, out-of-home, radio and display ads, we showcased CCA’s unique strengths and sparked interest across Pennsylvania’s key markets.
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