Oldcastle BuildingEnvelope (OBE), the construction industry leader in glazing solutions, faced a critical challenge: launching their innovative RelianceTM-LT Curtain Wall without imagery. The stakes were high as they sought to capture market share in regions demanding superior thermal protection.
When physical product assets weren’t available for OBE’s launch, JPL kept momentum strong through innovative CGI and 3D modeling. This creative solution surpassed traditional photography by bringing the RelianceTM-LT Curtain Wall to life through dynamic visualizations of its thermal performance in extreme conditions.
The comprehensive campaign—including digital ads, social content, sell sheets and more—successfully positioned OBE’s curtain wall system as a thermal protection leader. Our strategy not only solved the immediate imagery need but provided the sales team with powerful visual tools that demonstrated product performance in ways photography never could.
Working with JPL was seamless and collaborative. Their ability to capture our brand’s essence in digital and visual formats made all the difference.
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