As the largest diagnostics company in the U.S., Quest Diagnostics® processes bloodwork for one in three Americans each year. To capitalize on consumers taking greater control of their health decisions, Quest partnered with JPL to build direct relationships through data-driven digital experiences.
Patient marketing was new ground for Quest, who traditionally focused on healthcare professionals, health systems and insurance companies. They needed to start with fundamentals: understanding who the consumer is and where to engage them. With consumer experiences coming through many doors, Quest needed to understand how they fit in and ways to drive preference.
We helped Quest mine their data for insights to understand which consumer segments held the highest growth potential. Our work drove the launch of a program empowering consumers to order their own lab tests. Insights yielded a digital-first approach that broke through to educate and motivate, building performance marketing campaigns that urge consumers to act.
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