Hefty® believes life is for living, not searching for household solutions. But their website wasn’t delivering their promise of simplicity—particularly for task-focused shoppers scanning products in-store and those exploring their full range of solutions. Our challenge: transform the digital experience to serve both.
Understanding that most users access Hefty.com while shopping in-store, we designed a mobile experience as strong and reliable as their products. Our strategy centered on creating an interactive mobile tool that would simplify product selection, reflecting Hefty’s promise of convenience while elevating their sustainability story.
The reimagined Hefty.com delivers a robust digital experience with prominent product features, efficient detail pages and an intuitive Trash Bag Selector tool. Through bold imagery and interactive elements, we showcased both product strength and sustainability initiatives, helping shoppers make confident decisions faster—creating a digital experience as dependable as Hefty itself.
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