How family brands win with influencer voices
Parents don’t trust ads. They trust people. In today’s AI-fueled, scroll-heavy world, influencer content is becoming ever more popular and powerful. It’s the new word of mouth, and it’s the fastest path to connection, credibility and community.
Join JPL’s Parent & Family Marketing strategists for a fast-paced, insight-packed session on how brands are earning trust and visibility with parents by showing up where it matters, with voices that resonate.
We’ll pull back the curtain on real-world strategies (including a case study from popular family brand Soccer Shots) and show how influencer partnerships can fit any budget, brand or bandwidth.
Whether you’re curious, cautious or ready to level up, this session will leave you confident in your next step.
You’ll learn how to:
- Tap into influencer content that earns trust (and ranks in AI search)
- Build visibility with the voices parents already believe
- Start small, scale smart and repurpose for big results
- Integrate influencer voices across your marketing—not in a silo
Meet our speakers
Lindsey Williams
Lead Strategist
Lindsey brings an extensive market research background to strategy formation. A pro at finding meaningful connections and insights to inform her recommendations, she builds strategic programs that marry the business needs of clients with the needs of today’s parents and families.
Meg Connolly
Account Strategist
Meg blends deep research expertise with strategic insight to build smart, audience-first marketing solutions. She works across industries to develop brand strategies, marketing plans and campaigns that drive engagement and impact—grounded in what audiences actually need and value.
