Honors include top recognition for corporate branding and merit wins for national product and social campaigns
Together, JPL and New Holland North America earned Gold and Merit recognition in the 2026 Best of NAMA Awards, a competition honoring excellence in agricultural marketing communications.
Award-winning work includes:
- Gold: Corporate Branding for immersive environmental storytelling of the New Holland corporate brand identity
- Merit: Integrated National Campaign for the Roll-Belt® Baler Product Launch
- Merit: Social Tactic for the Twin Rotor® 50th Anniversary Campaign
These campaigns demonstrate New Holland’s continued leadership in agriculture, balancing innovation, heritage and meaningful audience connection.
The Roll-Belt® “A New Day” campaign introduced a next-generation baler while navigating a major brand color change. Smart audience targeting and engaging video storytelling helped drive awareness ahead of launch.
The Twin Rotor® 50th Anniversary social campaign transformed a legacy milestone into a meaningful digital experience, featuring employee voices, nostalgic creative and authentic stories from farmers and dealers across North America.
In Corporate Branding, JPL partnered with New Holland Agriculture to support a large-scale return to office by reimagining key spaces within its North America Headquarters as immersive brand environments. Rather than relying on static timelines, the team organized storytelling by room function and experience—bringing New Holland’s history, innovation and leadership to life across multiple conference rooms and shared spaces. The result is an adaptable, evergreen brand experience that inspires employees, strengthens culture and leaves a lasting impression on dealers and visitors.
“When you combine trust, audience insight and shared ambition—you get results,” said JPL President Luke Kempski. “New Holland brought that to the table, and together we created campaigns that connected and performed.”
The Roll-Belt® campaign was developed in collaboration with Spidr for media strategy. The Twin Rotor® 50th Anniversary social campaign was supported by MS Graphics for dealer marketing support.
About the awards
Presented by the National Agri-Marketing Association, the Best of NAMA Awards draw entries across six regions. Winning regional entries now move on to national judging, with winners announced at the Agri-Marketing Conference on April 15, 2026 in St. Louis, MO.
