Driving Enrollments with a Dynamic, Localized Digital Experience
Soccer Shots is the #1 soccer program for kids in the United States and Canada. Its premier children’s fitness franchise model introduces children from ages 2-8 to the game of soccer. They are relentlessly committed to providing an exceptional customer experience that positively impacts children’s lives.
Challenge
Soccer Shots wanted to evolve the brand’s digital experience to benefit the families, 200+ franchise owners and the corporate brand. The website needed to function as an easy-to-use enrollment tool that expressed the brand’s commitment to families and captured high search visibility.
Solution
JPL partnered closely with the Soccer Shots in-house design team to redesign the consumer-facing website. Our goal: provide a unique and inspiring brand and user experience that leads to enrollment conversions.
The new Soccer Shots website is energetic, welcoming and search engine friendly. It’s designed to guide people to identify their location quickly so they can be served dynamic, relevant content. The new site integrates with Soccer Shots’ existing point of sale (POS) system and software for franchisees. In addition, the integration allows them to create customized local pages that adhere to Soccer Shots’ brand standards while maintaining website best practices for search engine success.
