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What we do

Enrollment marketing

Our multi-channel enrollment marketing programs are laser-focused on increasing yield and exceeding goals.

Market research

We mine for student insights to strengthen and evolve your positioning, messaging and enrollment operations.

Brand strategy

From positioning and brand architecture to visual identity, we help colleges and universities build differentiated brands that resonate.

Influencer marketing

Humanize your brand and compel prospective students into action with influencer partnerships rooted in sound strategy.

Websites, landing pages & microsites

With deep expertise in developing institutional websites and conversion-focused landing pages and microsites, we help you create digital experiences that leave an impression.

Advertising & paid media

Our in-house paid media team designs, executes and optimizes digital and traditional advertising programs that drive real results. Learn more about our paid media capabilities.

Live events & experiences

Virtual and in-person experiences create powerful connections with students, families and alumni. From open houses and yield days to commencements, our events team creates memorable experiences that inspire action.

Staff development & training

Keep your admissions team growing, in sync and succeeding with our range of online and on-site training.

Enrollment marketing assessments

JPL has developed several assessment offerings to help optimize your enrollment marketing efforts.

Admissions & marketing

This comprehensive examination can improve efficiencies, systems and processes, staffing, marketing and recruiting plans, advertising, lead generation and prospect management activities.

Media market & budget

Make every investment dollar count with targeted data analysis for precise media budgets and a paid media strategy to reach goals.

Website audit

A range of recommendations to improve your website, including enrollment process, brand and marketing, UX/UI design, technology infrastructure, usability, accessibility and more.


Identify opportunities to increase visibility, improve performance and grow trust and enrollments.

Our Paskill division

Paskill LogoIn 2017, JPL’s higher education expertise was further enhanced by the acquisition of Paskill (formerly PS&L), a leading higher education enrollment marketing firm. Today, Paskill is an integrated division of JPL, and our combined capabilities and resources make us one of the most robust agencies in the higher education market.

Visit Paskill’s website.


471 JPL Wick Drive
Harrisburg, PA 17111


1411 Broadway
New York, NY 10018


One Roberts Avenue
Glenside, PA 19038