Paid Media Planning & Buying

Media strategy, planning & forecasting

We collaborate with you to define the right combination of media and tactics to get your message in front of your audience, drive action and make the most of your budget. Our results forecast establishes a clear connection between your marketing budget and anticipated ROI.

Audience hyper-targeting

We use industry-leading tools to leverage first-, second- and third-party data to define your highest-performing prospect audiences. Then we apply custom audience segments to our data analyses and reporting, studying audience demographics, interests, the journey and behaviors that lead to conversions. Our process of ongoing analysis refines your growth segments, powers hyper-targeting and optimizes results.

Anti-fraud tech stack

Our tech fights back against ad fraud and puts more of your media dollars to work. It’s how we ensure all the digital traffic you receive are actual people and that your ads are viewable next to content that’s safe for your brand.

Campaign development & execution

Armed with a deep understanding of your audience, we develop breakthrough creative and messaging that stands apart. Then we pressure test creative early on to optimize results based on what is connecting and moving people to action.

Data, analytics & optimization

Your ability to drive growth hinges on the quality of data-driven insights we provide and our ability to translate those insights into actions. That’s why we keep analytics simple and pain-free. We tailor our solutions to your preferences and think big-picture to achieve organization-level goals on top of the campaign KPIs.