Learn how brands can help parents build real-world wellness systems through smart content, connected tools and authentic storytelling.
JPL Manager of Analytics Sam Hofman breaks down the practical steps marketers can take to progress along the path to personalization.
Explore how clean data powers AI, enables personalization, and aligns sales, marketing and ops for scalable ROI.
Trust is earned in pediatric marketing. Here’s how credibility and connection shape lasting relationships with today’s parents.
Discover how to connect with parents at every stage of the funnel—from broad awareness to trust—with a smarter, family-first paid media strategy.
AI Overviews are changing how parents search for pediatric help. Learn how to adapt your content strategy to stay visible and drive action.
AI is rewriting the rules of search—serving answers from ChatGPT, Google, TikTok and more without a single click to your site. In this actionable webinar, JPL’s search and media leaders share how to keep your brand visible, trusted and surfaced in an AI-powered, zero-click world.
Parents trust people—not ads. In this webinar, we'll share how brands are using influencer content to build trust, visibility and results with parent audiences. Featuring real-world strategies and a Soccer Shots case study, you’ll learn how to approach influencer partnerships with confidence.
B2B buyers are watching more video than ever, but most of it isn’t working. Learn why only 25% find it valuable and how intentional, audience-first content can close the gap.
Struggling to simplify complex healthcare messaging? Discover a three-step empathy framework that helps marketers turn clinical content into patient-centered communication that connects.
Noticing a mid-year stall in your B2B marketing? Here's how to regain momentum and finish strong.
Explore what today’s families want from brands—and learn how to engage parent audiences with content that’s authentic, emotionally resonant and built for how they actually live and scroll.
