AI is rewriting the rules of search—serving answers from ChatGPT, Google, TikTok and more without a single click to your site. In this actionable webinar, JPL’s search and media leaders share how to keep your brand visible, trusted and surfaced in an AI-powered, zero-click world.
Parents trust people—not ads. In this webinar, we'll share how brands are using influencer content to build trust, visibility and results with parent audiences. Featuring real-world strategies and a Soccer Shots case study, you’ll learn how to approach influencer partnerships with confidence.
B2B buyers are watching more video than ever, but most of it isn’t working. Learn why only 25% find it valuable and how intentional, audience-first content can close the gap.
Struggling to simplify complex healthcare messaging? Discover a three-step empathy framework that helps marketers turn clinical content into patient-centered communication that connects.
Noticing a mid-year stall in your B2B marketing? Here's how to regain momentum and finish strong.
Explore what today’s families want from brands—and learn how to engage parent audiences with content that’s authentic, emotionally resonant and built for how they actually live and scroll.
Effective dashboards require systems that capture the right data properly. Here's how to move from disorganized metrics to clear, actionable insights.
The dark funnel in B2B isn’t a problem to solve—it’s a reality to embrace.
Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.
AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.
JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.
Marketing to niche B2B audiences can be a big challenge. Here’s how to crack the code and find the most effective media tactics and channels for your audience.
