Paid Media

Insights April 15, 2025

Unseen B2B Buyer Behavior

The dark funnel in B2B isn’t a problem to solve—it’s a reality to embrace.

Insights March 26, 2025

Test Smarter, Not Harder

Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.

Insights February 17, 2025

Disrupting SEM: AI in Search

AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.

News February 6, 2025

JPL’s New Holland Campaign Advances in Competition

JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.

Insights December 17, 2024

How to Master B2B Niche Marketing

Marketing to niche B2B audiences can be a big challenge. Here’s how to crack the code and find the most effective media tactics and channels for your audience.

Insights October 18, 2024

Pixels before Products: How B2B Marketers Can Launch the Unseen

How do you launch a campaign for a product that doesn’t physically exist yet? 3D renderings can offer new creative possibilities for your campaign.

Insights October 17, 2024

The Loyalty Cure: 5 Smart Tactics for Health Systems to Boost Patient Retention

Patients have more choices than ever. Here are five ways to build strong connections and keep patients coming back to your health system.

Insights August 19, 2024

Garbage In, Garbage Out: Unlock Paid Media Success with Better Data

Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.

Insights April 15, 2024

Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

Insights May 17, 2023

How Active Media Management Drives Above-Market Growth

Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.