We are pleased to share that JPL has been shortlisted for the prestigious Digiday Content Marketing Awards. This year’s shortlist was determined by a panel made up of executives and industry leaders hailing from Ford, Reebok, Lyft and more.
JPL is a finalist in the category “Most Effective/Measurable Campaign,” which honors campaigns that have “successfully made a proven impact on business objectives – including, but not limited to, brand equity, sales, or profits.” Recognition in this category cuts to the heart of who JPL is by reflecting our promise to be results-driven for our clients.
The campaign targeted an elite group of influencers, driving them to engaging thought leadership content. JPL brought sophisticated thinking around segmentation, third-party-data and programmatic media to reach this micro-targeted audience. Real-time analytics were used to optimize campaign performance. Results exceeded expectations and accounted for a major impact that was felt throughout the client’s business.
Digiday will announce its 2019 Content Marketing Awards winners at an awards gala May 2 at Current at Chelsea Piers in New York City.