JPL has a new experiential lab to inspire clients and team members to increase the impact and value of live events.
The experiential lab showcases creative applications of technology that can be used in JPL-produced events to engage investors, employees, customers, students and other audiences. Beyond seeing demos, team members and clients can experience newer technologies such as Virtual Reality (VR), Augmented Reality (AR), and other new ways to visualize and interact with brands, products, environments, and complex concepts. The lab is an ideal space for the JPL team and clients to collaborate on ideas for virtual and in-person events and experiential marketing solutions.
“JPL has been producing live experiences since our founding in 1989 so we created this showcase of what we’ve done, what we do now and what we can do in the future,” said Ryan Pudloski, VP, Technology Solutions.
The industry is always changing and I hope that is what comes across in this space. The tech is fun to show off but the more tactile elements are just as important. It’s how we approach experiences. You have to think of each touch point, before, during and after, tie it back to the goals of the client and make a seamless memorable experience for the attendee,” added Pudloski.
The Experiential Lab is now open for marketing and communications leaders and JPL clients to tour and use in the company’s Harrisburg, PA office.