Brand strategy should guide integration after a merger or acquisition
Download our ebook, “Using an M&A Brand Strategy to Drive Integration.”
Every merger or acquisition is different. However, brand should be the guide post for navigating the challenges that arise from bringing two organizations together. To help understand how this should work, we’ve laid out five of the most common integration challenges that mergers or acquisitions need to overcome:
- Translating the transaction vision to brand positioning
- A lack of employee engagement
- Cultural misalignment
- Integrating systems
- Sustaining internal & external communication
A brand strategy for mergers and acquisitions that is designed to redefine and activate the new organization will lead the way in solving each challenge.
A successful M&A brand strategy is more than a brand architecture or a visual identity, although that is definitely part of a combined brand identity. Your brand strategy should serve as a roadmap for employees, a future your investors can buy into and a touchstone that your customers can connect and identify with post-merger.