How to earn brand visibility in AI Search
AI visibility is the new search battleground
AI-powered search is reshaping how people discover, evaluate and engage with brands. From Google’s AI Overviews to ChatGPT and TikTok search, audiences are getting answers without ever clicking through to your site.
Join JPL’s search and paid media leaders, Torin Keefer and Cody Arnold, for an actionable session on how to stay visible across today’s AI search landscape. Whether you’re selling a product or service, building brand awareness or driving leads, you’ll leave with a checklist of to-dos to move your search strategy forward in 2026.
What you’ll learn:
- How to optimize for Google and AI engines like ChatGPT and Perplexity
- Where AI pulls trusted content—and how to make sure your brand is there
- How paid media supports visibility in zero-click search results
- Why freshness, format and authority now matter more than ever
- How to update your KPIs for a multi-platform, AI-powered future
Why this webinar matters now:
- Search generative experiences are rewriting SEO strategy—and traditional SEO and paid search tactics alone won’t win your brand AI visibility
- Inbound organic search traffic is declining due to Google AI Overviews—changing how marketers measure content value and efficacy
- Search experiences are becoming conversational and fragmented across platforms, from Reddit to YouTube to Pinterest
- Marketers need a plan to stay discoverable, authoritative and ahead of the curve
Meet our speakers
Torin Keefer
Manager of Search
Torin is a visionary search experience and digital marketing leader specialized in SEO, SEM, CRO and content strategy. He creates optimized, user-centered digital experiences across paid, earned and owned media to drive measurable growth for clients.
Cody Arnold
Senior Manager of Paid Media
Cody is a paid media leader who builds paid strategies that do more than deliver impressions—they drive results. He connects business objectives to actionable paid media strategies to create campaigns that perform at every stage. Cody is certified in Google Ads, Meta and Google Analytics 4.
