Brand Strategy Agency
Brands built to transform.
A great brand will inspire customers and employees alike. We define your brand’s unique promise and put it into action. The result is nothing short of transformational.
Brand is More Than a Logo
Brand work is about business transformation. Done right, brand can reignite growth, strengthen your competitive advantage and capitalize on shifts in the business to bring new value to the market. Our Circumference® Brand Methodology activates the power of brand throughout your business and across all customer touchpoints to deliver tangible impact in every area of your enterprise.
What We Do
We believe brand growth is driven by strategy and innovation – strategy creates the road map and innovation is the engine. We collaborate with brands to give them a clear destination and the confidence to get there. From research and strategy to design and activation, our brand strategy consultants develop a holistic plan that is actionable and measurable.
Brand Strategy & Consulting
JPL’s brand strategy and brand consulting approach delivers more business value than brand consultancies or branding agencies. We architect powerful brands built for activation. Brand strategy starts with defining what position you can own in the marketplace, both now and in the future. Our brand strategy consultants develop a comprehensive plan that guides activation across all customer and employee touch points to operationalize your brand. During activation, our team brings your brand to life through our expertise in executing programs. This includes marketing communications, digital, video, events, training and internal communications. Our approach ensures effective, on-brand communications that drive tangible business results.
JPL is a top branding agency and brand consultant with offices in Philadelphia, New York City and Harrisburg, PA. We build brands that deliver real business value, both inside and outside your organization.