Paid Media Planning & Buying
Platforms, exchanges & publishers want clicks. We focus on getting you results.
Our in-house media-buying and analytics teams stay focused on finding meaningful insights and delivering outcomes. We actively manage and optimize media to stay opportunistic and get your message in front of the right audience at the right time.
What We Do
Media Strategy, Planning & Forecasting
We collaborate with you to define the right combination of media and tactics to get your message in front of your audience, drive action and make the most of your budget. Our results forecast establishes a clear connection between your marketing budget and anticipated ROI.
We use industry-leading tools to leverage first-, second- and third-party data to define your highest-performing prospect audiences. Then we apply custom audience segments to our data analyses and reporting, studying audience demographics, interests, the journey and behaviors that lead to conversions. Our process of ongoing analysis refines your growth segments, powers hyper-targeting and optimizes results.
Anti-Fraud Tech Stack
Our tech fights back against ad fraud and puts more of your media dollars to work. It’s how we ensure all the digital traffic you receive are actual people and that your ads are viewable next to content that’s safe for your brand.
Campaign Development & Execution
Armed with a deep understanding of your audience, we develop breakthrough creative and messaging that stands apart. Then we pressure test creative early on to optimize results based on what is connecting and moving people to action.
Data, Analytics & Optimization
Your ability to drive growth hinges on the quality of data-driven insights we provide and our ability to translate those insights into actions. That’s why we keep analytics simple and pain-free. We tailor our solutions to your preferences and think big-picture to achieve organization-level goals on top of the campaign KPIs.
Executing an effective paid digital strategy demands attention to detail, active media management and an opportunistic mindset.
- Campaign Planning
- Performance Measurement Planning & Data Strategy
- Results Forecasting
- Audience & Geo Analysis
- Website Engagement Analysis
- Real-Time Dashboard Solutions
- Data Visualization
- Programmatic Digital
- Paid Social
- Paid Search
- Digital Video
- OTT & Digital Out-of-Home
- Branded Content
- Traditional Media
- Digital Radio
- Native Content & Advertising
- Advanced Analytics