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JPL

Challenge

Insights show that consumers use Hefty.com primarily in-aisle, but the site was difficult to navigate on mobile. A mobile-first redesign presented the opportunity to also amplify Hefty’s sustainability story and expand trust in the brand.

Solution

JPL redesigned Hefty.com to be an interactive mobile tool for shoppers. Product lines are prominently featured on the homepage and click into efficient product detail pages. Bright imagery and video present a strong brand story and raise the prominence of product benefits. A new Trash Bag Selector takes the guesswork out of choosing the right product. The Hefty sustainability story is front and center with interactive tools that help qualifying consumers participate in the Hefty® EnergyBag® Program.

JPLRelentless Evolution™

Harrisburg

471 JPL Wick Drive
Harrisburg, PA 17111

NYC

One Penn Plaza
New York, NY 10119

Philly

One Roberts Avenue
Glenside, PA 19038