Spreading Happiness to All
Hershey’s iconic candies, innovative snacks, delightful recipes and creative crafts bring fun to every season and everyday moments. Beloved by generations, Hershey was founded on the simple idea that everyone should be able to enjoy life’s goodness, a mission they carry through today. From timeless classics to innovative flavors, Hershey offers something for everyone.
Challenge
With a rich history and expansive product family, there’s a lot of goodness for consumers to discover. The challenge lies in serving up all the ways to enjoy Hershey while maintaining a great digital experience for everyone. Always looking to improve, Hershey knew it was time to reimagine what a centralized destination for Hershey could be without sacrificing the robust content consumers have come to expect from its brands.
Solution
JPL helped to replace Hersheys.com with a new vision: Hersheyland.com — the premier destination for all things Hershey. From decadent recipes and party inspiration to the Hershey collection of chocolate and confections, Hersheyland is a consumer content hub that captures traffic from search and engages users based on their interests around occasions and recipes. In collaboration with a team of digital agencies and Hershey, JPL brought Hersheyland to life with content that inspires and drives repeat engagement.
