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JPL

Challenge

With a rich history and expansive product family, there’s a lot of goodness for consumers to discover. The challenge lies in serving up all the ways to enjoy Hershey while maintaining a great digital experience for everyone. Always looking to improve, Hershey knew it was time to reimagine what a centralized destination for Hershey could be without sacrificing the robust content consumers have come to expect from its brands.

Solution

JPL helped to replace Hersheys.com with a new vision: Hersheyland.com — the premier destination for all things Hershey. From decadent recipes and party inspiration to the Hershey collection of chocolate and confections, Hersheyland is a consumer content hub that captures traffic from search and engages users based on their interests around occasions and recipes. In collaboration with a team of digital agencies and Hershey, JPL brought Hersheyland to life with content that inspires and drives repeat engagement.

JPLRelentless Evolution™

Harrisburg

471 JPL Wick Drive
Harrisburg, PA 17111

NYC

One Penn Plaza
New York, NY 10119

Philly

One Roberts Avenue
Glenside, PA 19038