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JPL

Challenge

The AdaptDx Pro® is a radically different version of an existing MacuLogix® device. Messaging needed to communicate more than the new features and benefits. It had to make a business and medical case to eye doctors to invest in the latest technology while igniting confidence in technicians wary of AI.

Solution

We identified key audience and competitor insights to create a product launch campaign that matched the innovation of the product and set it apart from other devices vying for attention. Ahead of the trade show season, we delivered targeted, audience-specific messaging using direct and digital channels as well as a unique virtual experience. The campaign generated early awareness with prospects, drove interest with existing AdaptDx® owners and gave the sales team the momentum to convert qualified leads.

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JPLRelentless Evolution™

Harrisburg

471 JPL Wick Drive
Harrisburg, PA 17111

NYC

One Penn Plaza
New York, NY 10119

Philly

One Roberts Avenue
Glenside, PA 19038