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Despite new healthcare cost transparency laws, research showed that consumers struggled to find accurate, unbiased prices. PHC4 aimed to improve its website to make it easier for healthcare consumers to use. They wanted the website to clearly show their purpose and make it easier for people in Pennsylvania to find the PHC4 reports.

Above all, the goal was to make the website a trustworthy place for people to find information about patient safety, prices and outcomes related to their healthcare decisions.


Our research showed that boomers’ use of healthcare reviews has spiked since 2019. Usage of sites like Healthgrades and Vitals has increased by 38%.1 We used this research to make a website that is easy to use, similar to an e-commerce website. The design included Pennsylvania-themed elements and simple tools for finding reports by medical topic, illness or procedure.

An AI-generated tagging system reduced time spent on website maintenance, allowing the PHC4 team to focus on creating valuable reports that improve healthcare outcomes for everyone in Pennsylvania. Successfully using cutting-edge tools encourages us to keep pushing the limits for our clients.

Want a deeper dive into the research and strategy behind the work? Check out our Insights article.

[1] Press Ganey. Consumer Experience Trends in Healthcare 2021. Press Ganey Associates LLC. (2021). 1-20.



increase in search traffic year over year


more engagement in priority content


seconds increase in average session duration


increase in engaged sessions for PHC4 reports

JPL researched our work and stakeholder base, to really understand what website experience would resonate with our material. The end result is an impressive update and organization of a vast quantity of material! They even worked with us to be able to manage the back end and updates in house, while always being true partners.

– Heather Nairn, Deputy Executive Director at PHC4
PHC4 website on desktop screen
PHC4 website on laptop close up.
PHC4 website on mobile.
PHC4 texture image
PHC4 website top and bottom of homepage
PHC4 mega menu navigation
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