As the world’s leading provider of diagnostic information services, Quest Diagnostics® wanted to empower consumers to take control of their health. JPL developed a thought leadership program that positions Quest as a trusted authority through compelling content that makes medical knowledge accessible.
Quest Diagnostics wanted consumers to see their brand as a leading authority on health. JPL developed a bold thought leadership program that explores the complexities of the human body in an approachable way. Featured conditions align consumer search trends with Quest’s business priorities to deliver relevant, valuable content.
To amplify Quest’s thought leadership content and attract new followers, JPL created a strategic social program focused on Instagram and Facebook. The compelling blog and social content empowers consumers with accessible health knowledge, positioning Quest as a trusted resource that helps people take control of their health journey.
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