Inspiring good health with knowledge & insights
Quest Diagnostics® is the world’s leading provider of diagnostic information services. Their mission is to empower consumers with the right answers and information so they can take control of their health.
Quest Diagnostics wanted consumers to see their brand as a leading authority on health. They know when knowledge and insights are given in the right context, it can inspire people to take actions that transform their lives. Quest® partnered with JPL to help consumers see the brand as a trusted resource.
JPL developed a bold thought leadership program for Quest. The program’s content shows Quest’s ability to empower them with approachable knowledge on their health. Our solution focused on creating compelling blog and social content that explored the complexities of the human body. Featured conditions align consumer search trends with Quest’s business priorities. The program is supported by a paid campaign on Instagram and Facebook to attract new consumers to follow Quest’s social channels.