Shining a Spotlight on DEI Brand Opportunities
The Hersheyland website aims to create moments of goodness for everyone by capturing traffic from search and engaging consumers in Hershey products based on their interests in occasions and recipes.
Challenge
As part of our work with Hersheyland, we identified a brand opportunity for the website to expand into accessible and inclusive recipe and activity content. Our research showed The Hershey Company could lead the conversation and set new expectations across the market around several angles: holidays, people and ability.
Solution
New content includes a S’mores Sensory Bin, the TWIZZLERS Rainbow Jewelry Craft and the Chocolate Dreidels Craft. By advocating for DEI in our content partnership, we helped the Hershey team strengthen Hersheyland’s purpose by creating thoughtful activities that are truly for everyone.
