To celebrate 20 years of Soccer Shots, we helped launch the brand’s first international influencer campaign built to drive awareness and registrations for National Free Fun Day. The strategy focused on reaching parents of young children with authentic, trusted voices right in their Instagram feeds.
We partnered with 21 parent influencers in 21 North American markets, using a mix of nano, micro and macro creators. We briefed the influencers on brand guidelines and campaign messaging, but encouraged the use of their authentic voices to create relatable, family-oriented content highlighting Soccer Shots’ benefits and anniversary events.
Results
850,000
organic impressions
16,000+
interactions
1,900+
microsite sessions
30%
click-through rate
The campaign developed 120+ pieces of organic Instagram content across Reels, carousels, Stories and static posts—generating nearly 850,000 organic impressions and over 16,000 engagements.
Influencer traffic was the highest quality of any campaign channel. Nearly 30% of microsite visitors clicked through to local franchise sites to sign up. The two-month campaign built momentum before, during and after the event. From content planning to creator selection, this activation proved influencer marketing can drive real results at scale.
header image from @themomlifevlogs
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