Building a sustainable workforce means more than just attracting talent. As the strategic force behind Trex’s employer brand, JPL helped the world’s #1 decking company expand its impact beyond recruitment into a powerful tool for retention, showcasing their people-first culture and community commitment.
Consistently strong sales meant Trex needed to boost production, but employee retention challenges stood in their way. Delivering on company goals required a new approach to recruitment marketing—one that would attract candidates who could thrive in their fast-paced, get-it-done culture. JPL developed an employer brand showcasing Trex’s commitment to their people, doing right and fostering pride, helping them stand out in competitive job markets.
After launching their employer brand, Trex saw its power to attract top talent and boost employee engagement. They wanted to expand this successful creative approach across all internal and external communications. Their people-first culture and community commitment deserved a spotlight beyond hiring materials. We built on its success by creating a new library of company assets—capturing compelling photography, drone footage, and authentic employee interviews at their headquarters and manufacturing facilities.
Really incredible work. We’ve never had this quality of video in our library—and everyone is impressed. It shows why investing in creative assets is worth it.
Related
Insights
