Skip to content
JPL

Challenge

Every year thousands of students apply to the U.S. Coast Guard Academy. The Academy sought an applicant pool and subsequent classes that more closely represent the geographic and ethnic diversity that is America today.

Solution

Having previously redesigned the Academy’s website, we had already established an effective platform to optimize their marketing and enrollment efforts and drive conversions. We developed a national campaign focused on increasing applications from Underrepresented Minorities (URM) and building a pipeline of future applicants through participation in their Academy Introductory Mission (AIM), a weeklong summer program for high school juniors.

JPLRelentless Evolution™

Harrisburg

471 JPL Wick Drive
Harrisburg, PA 17111

NYC

79 Madison Avenue
New York, NY 10016

Philly

One Roberts Avenue
Glenside, PA 19038