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Every year thousands of students apply to the U.S. Coast Guard Academy. The Academy sought an applicant pool and subsequent classes that more closely represent the geographic and ethnic diversity that is America today.


Having previously redesigned the Academy’s website, we had already established an effective platform to optimize their marketing and enrollment efforts and drive conversions. We developed a national campaign focused on increasing applications from Underrepresented Minorities (URM) and building a pipeline of future applicants through participation in their Academy Introductory Mission (AIM), a weeklong summer program for high school juniors.

USCGA site on ipads
USCGA site on mobile and laptop
USCGA pamphlets
USCGA open pamphlet
USCGA open pamphlet
USCGA social media posts


471 JPL Wick Drive
Harrisburg, PA 17111


1411 Broadway
New York, NY 10018


One Roberts Avenue
Glenside, PA 19038