Elevating Brand Imagery
Sylvan Learning benefits from using custom visual content to highlight their personalized teaching methods and unique brand story. They want their brand imagery to mirror the individualized attention they provide to each student’s educational journey.
Challenge
Sylvan Learning needed to refine their visual brand to stand out in the crowded education market, but their image library was outdated and didn’t capture the essence of their personalized approach. To solve this, Sylvan charged JPL with creating a new collection of custom photos and b-roll. This refresh aimed to showcase their unique learning environments, highlight the Sylvan experience and differentiate them from competitors relying on generic stock images. The goal was to build a diverse set of visual assets that would bring their brand story to life across all marketing channels.
Solution
JPL executed Sylvan Learning’s visual refresh with strategic efficiency, creating a versatile asset library for long-term use across its new website and all media platforms. Our approach began with thorough site visits and a detailed pre-production plan to align shots with diverse talent across several scenes. We prioritized an authentic representation of Sylvan’s varied audiences—students of multiple age groups and backgrounds, as well as parents and instructors.
By conducting a comprehensive multi-day shoot, we eliminated the need for multiple campaign-specific shoots throughout the year, ensuring cost-effectiveness and brand consistency. The resulting image collection not only met Sylvan’s immediate needs but also elevated their brand narrative in the competitive supplemental education market. JPL delivered efficiency and value and brought a nuanced understanding of audience representation that will resonate across Sylvan’s marketing channels for years to come.
