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Sometimes students need a little more support after the school day ends. That’s where Sylvan Learning steps in.

Sylvan provides personalized tutoring, test prep and homework help for grades K-12. Sylvan is a well-known, well-loved brand. But the pandemic gave rise to new digital competitors vying for clicks.

To stay on top, Sylvan needed to grow its search rankings, improve its user experience and strengthen its sales funnel across 710+ franchise websites. It needed a digital ecosystem strategy that delivered a great experience at every touchpoint.

Its franchise owners needed the freedom and flexibility to create engaging, localized content across every corner of the globe.


We built a deep understanding of Sylvan’s customer journey through website surveys, customer interviews and usability testing. We supplemented these insights with secondary research on industry and audience trends. These findings informed a detailed journey map that inspired our digital strategy.

The new, search-optimized website guides families to choose Sylvan with content tailored to every step of the journey. Dynamic search landing pages ensure that users reach Sylvan regardless of their location. The site’s new navigation unites corporate and franchise content, giving users a seamless experience. There, they are funneled to local pages with dynamic content that personalizes and deepens their experience.

Location-specific services and testimonials follow them through the ecosystem and guide them to conversion.

sylvan site homepage desktop
sylvan location results page on desktop
sylvan site on laptop
sylvan location detail page
zoomed in image of sylvan blog filtering
sylvan site on mobile


471 JPL Wick Drive
Harrisburg, PA 17111


1411 Broadway
New York, NY 10018


One Roberts Avenue
Glenside, PA 19038