In a bold reimagining of Hershey’s digital presence, Hersheyland.com emerged as more than a product shop—it became a destination where everyone can discover more moments of goodness with Hershey. As a snacking powerhouse, Hershey understood that consumers seek ways to find community and spread happiness into every day. Through strategic UX design and innovative content, Hersheyland redefined how audiences engage with America’s most beloved brands.
JPL partnered with The Hershey Company to transform Hersheys.com into Hersheyland.com, creating a hub of inspiration that connects consumers with creativity for any occasion. The strategy centered on building an approachable and intuitive destination packed with clever features and functionality that help consumers discover recipes, hands-on activities and memory-making fun. This strategy extends into Hersheyland’s social presence where JPL delivers authentic organic content across Meta, TikTok, Pinterest and YouTube.
Through continuous search and market analysis, we uncover untapped brand opportunities to enhance the Hersheyland experience and its visibility. An expanded approach sets new content expectations around celebrations, traditions and abilities. Through ideas like the S’mores Sensory Bin, TWIZZLERS Rainbow Jewelry Craft and Chocolate Dreidels Craft, the platform celebrates diverse perspectives while making creativity inclusive. This focus strengthened Hersheyland’s purpose of creating more moments of goodness that resonate with every family.
The experience transforms everyday moments into something special. Continuous optimization of both the user experience and content strategy brings consumers approachable activities and inspiration. As a one-stop destination for Hershey-inspired happiness, everyone can visit Hersheyland to discover new ways to spread joy through snacking, hands-on activities and celebrating together.
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