Specialty Practices
B2B Marketing
Market to people, not an industry.
Ready to get noticed? It takes a deep understanding of the audience and the unique value you provide. We develop full-funnel performance marketing solutions that separate your brand from the pack.
Our clients
What we do
Research & strategy
We help your brand understand prospects, define the customer journey and develop channel strategies that drive performance.
Brand & product positioning
From corporate rebranding to new product launches, we position you to stand out and showcase your value.
Digital acceleration
We accelerate your digital ecosystem to capture market share and enhance the customer experience.
Campaigns & demand generation
We build performance marketing programs that position you as a market leader, increase demand and drive revenue growth.
B2B influencer marketing
Humanize your brand and compel audiences into action with influencer marketing campaigns rooted in sound strategy.
Sales enablement
Arm your sales teams with effective tools to engage, educate and close new customers. We develop best-in-class sales support mobile apps, presentations, collateral and educational materials.
CSR initiatives
Corporate social responsibility efforts strengthen brand perception. We help you tell your story of impact to investors, talent and customers.
Industry experience
JPL has deep experience engaging audiences across multiple B2B industries and markets.
- Building products & materials
- B2B health services
- Medical device
- Manufacturing & industrial
- National associations
- Technology
B2B Marketing Insights
Let’s chat
Matt Daly, Vice President Client Solutions, is waiting to hear from you. Schedule an exploratory call with him at [email protected], or fill out the form below.
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