Our recent monitoring of healthcare consumer behavior indicates Gen Z is at the forefront of demanding a completely new approach to how providers communicate about costs.
If your targeting stops at "parents," your relevance does too. Here's how to zero in with precision targeting.
Though not our work (kudos to Mrs. T's and their agency partners), we believe in celebrating exemplary work and applying its lessons to our parent-focused marketing strategies.
JPL hosted the Central Pennsylvania Film Commission's "Empowerment Summit," showcasing how the region's growing film industry is creating jobs and driving economic growth through Pennsylvania's Film Tax Credit program.
Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.
AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.
Creating great healthcare content isn't about choosing between clinical accuracy and engagement—it's about bringing them together through strong SME partnerships. Here's how to do it.
As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.
JPL earned a prestigious Gold award in the Fifth Annual HDMAwards for the redesign of primaryimmune.org, created in partnership with the Immune Deficiency Foundation.
JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.
Discover the innovative creative strategies that power JPL's success in parent and family marketing.
By embracing whole-child wellness—which considers a child’s physical, emotional, social and cognitive needs—organizations can better support today’s parents and create meaningful, lasting connections.
