79% of internal communicators say email is their most effective channel. What PoliteMail's 2026 data reveals about attention, opens and what to fix.
Employees can spot AI-polished messaging. How internal communicators can use AI for efficiency while keeping leadership communication human and trusted.
Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.
B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.
47% of consumers would switch providers after a poor online experience. Why digital friction is healthcare's biggest hidden trust problem.
Generic claims are eroding healthcare credibility. Here's how to build content where AI scales relevance and human proof builds trust.
JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.
Parents aren't anti-screen, they're recalibrating. Why family brands should sell the moments their products make possible.
Why family-focused brands should stop buying impressions and start building parent communities that drive trust, loyalty and advocacy.
JPL and New Holland earn national Gold at the 2026 Best of NAMA Awards for the Twin Rotor® 50th Anniversary campaign, created in partnership with MS Graphics.
As accountability reshapes the digital landscape, parents are raising the bar—expecting brands to prioritize safety, not just engagement, in how they show up for families.
Family marketing has moved past polished perfection. Today’s families expect brands to reflect real life, align with their values and earn trust across a more complex decision journey.
