Four takeaways from Advertising Week and 4As StratFest 2026 on audience understanding, brand trust, real-world experiences and innovating under uncertainty.
Conversion problems are usually trust problems. JPL explains what AI can and can’t do—and what actually moves audiences to act.
Brand trust breaks inside the organization before customers notice. JPL explains why employee alignment is trust infrastructure.
Trust is measurable. JPL explains the difference between brand trust and reputation—and how to build both systematically.
79% of internal communicators say email is their most effective channel. What PoliteMail's 2026 data reveals about attention, opens and what to fix.
Employees can spot AI-polished messaging. How internal communicators can use AI for efficiency while keeping leadership communication human and trusted.
Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.
B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.
47% of consumers would switch providers after a poor online experience. Why digital friction is healthcare's biggest hidden trust problem.
Generic claims are eroding healthcare credibility. Here's how to build content where AI scales relevance and human proof builds trust.
JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.
Parents aren't anti-screen, they're recalibrating. Why family brands should sell the moments their products make possible.
