Digital

Insights February 17, 2025

Disrupting SEM: AI in Search

AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.

Insights February 13, 2025

Empower Your B2B Sales Team to Win

Having a standout product isn’t enough for success, especially in the long and complex sales cycles of the B2B world. In this interview with Senior Strategist Michele Loeper, find out how the right tools, insights and strategies can set your B2B sales team up to win big.

Insights February 13, 2025

Tech-Savvy Parents Demand Smart Brands

As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.

News February 6, 2025

JPL Wins Gold for Healthcare Website

JPL earned a prestigious Gold award in the Fifth Annual HDMAwards for the redesign of primaryimmune.org, created in partnership with the Immune Deficiency Foundation.

News February 6, 2025

JPL’s New Holland Campaign Advances in Competition

JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.

Insights December 17, 2024

The Hidden World of Workplace AI: What Your Employees Aren’t Telling You

Don’t let unregulated AI usage cause your company headaches. Here’s why you need an AI policy ASAP.

Insights December 17, 2024

How to Master B2B Niche Marketing

Marketing to niche B2B audiences can be a big challenge. Here’s how to crack the code and find the most effective media tactics and channels for your audience.

Insights December 16, 2024

The Missing Key to Your Healthcare Marketing Strategy: Search Research

Want to drive patient engagement? See how leveraging search data can help you uncover powerful insights about patient behavior, needs and preferences.

Insights November 13, 2024

SEO Strategy Has Evolved—Has Your Content Program?

Traditional SEO tactics are outdated, but search strategy remains more critical than ever. Evolving your search strategy delivers results and inspires innovative content.

Insights October 18, 2024

The Surprising Power of Website Governance to Transform Customer Experience

Your website needs to deliver a great customer experience. Website governance ensures every touchpoint helps customers positively engage with your brand.

Insights October 18, 2024

Pixels before Products: How B2B Marketers Can Launch the Unseen

How do you launch a campaign for a product that doesn’t physically exist yet? 3D renderings can offer new creative possibilities for your campaign.

Insights October 17, 2024

The Loyalty Cure: 5 Smart Tactics for Health Systems to Boost Patient Retention

Patients have more choices than ever. Here are five ways to build strong connections and keep patients coming back to your health system.