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Insights October 13, 2025

The Path to Personalization

JPL Manager of Analytics Sam Hofman breaks down the practical steps marketers can take to progress along the path to personalization.

Insights October 13, 2025

Data Governance Is the New Growth Hack

Explore how clean data powers AI, enables personalization, and aligns sales, marketing and ops for scalable ROI.

Insights October 13, 2025

Closing the Pediatric Trust Gap

Trust is earned in pediatric marketing. Here’s how credibility and connection shape lasting relationships with today’s parents.

Insights October 13, 2025

The Family-Focused Paid Media Funnel That Works

Discover how to connect with parents at every stage of the funnel—from broad awareness to trust—with a smarter, family-first paid media strategy.

Insights October 13, 2025

AI Answers & Health Searches: How to Stay Visible to Parents

AI Overviews are changing how parents search for pediatric help. Learn how to adapt your content strategy to stay visible and drive action.

Insights August 18, 2025

75% of B2B Buyers Watch Video—Only 25% Say It Works

B2B buyers are watching more video than ever, but most of it isn’t working. Learn why only 25% find it valuable and how intentional, audience-first content can close the gap.

Insights August 18, 2025

Boost Your B2B Strategy with Motion

JPL Creative Director Katy Bastas shares how adding motion to your B2B content can create a competitive edge.

Insights August 18, 2025

Reach Every Brain

An estimated 15–20% of the global population is neurodivergent. Here's how to design meetings, content and digital experiences that include and inspire every mind.

Insights August 18, 2025

The Future of Search is Influencer-Led

Influencer marketing works to build brand awareness, audience engagement and campaign conversion—and now it’s a discoverability engine too.

Insights June 16, 2025

Use Empathy to Translate Clinical Complexity

Struggling to simplify complex healthcare messaging? Discover a three-step empathy framework that helps marketers turn clinical content into patient-centered communication that connects.

Insights June 16, 2025

Feeling Stalled? How to Regain B2B Marketing Momentum

Noticing a mid-year stall in your B2B marketing? Here's how to regain momentum and finish strong.

Insights June 16, 2025

Make AI Count: Practical Moves for B2B Marketers

In this interview with JPL Chief Technology Officer Ryan Pudloski, we unpack the practical side of AI: where it fits, what to prioritize and how B2B marketers can use it to create meaningful momentum.