Fostering an inclusive culture can help you meet legal requirements for accessibility and enhance your brand reputation, customer loyalty and employee satisfaction.
Regardless of what gets you to the starting line, beginning your accessibility journey doesn’t need to be intimidating. Here are the steps we follow.
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.
We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.
Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.
The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.
By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.
Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.
Today's healthcare marketplace demands an optimal in person and online patient experience. Is your organization ready to meet the digital demand?
