Digital

Insights July 21, 2026

You Can’t Automate Trust

Conversion problems are usually trust problems. JPL explains what AI can and can’t do—and what actually moves audiences to act.

Insights July 21, 2026

Employees Signal Trust First

Brand trust breaks inside the organization before customers notice. JPL explains why employee alignment is trust infrastructure.

Insights July 21, 2026

Building Trust You Can Measure

Trust is measurable. JPL explains the difference between brand trust and reputation—and how to build both systematically.

Insights June 15, 2026

Email Still Runs Internal Communication. Make It Count.

79% of internal communicators say email is their most effective channel. What PoliteMail's 2026 data reveals about attention, opens and what to fix.

Insights June 15, 2026

Humanizing Internal Communications in the AI Era

Employees can spot AI-polished messaging. How internal communicators can use AI for efficiency while keeping leadership communication human and trusted.

Insights June 15, 2026

Why B2B Buyers Trust Creators

Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.

Insights June 15, 2026

Why B2B Buyers Need Content with Proof, Not Promises

B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.

Insights June 15, 2026

In Healthcare, the Experience IS the Marketing

47% of consumers would switch providers after a poor online experience. Why digital friction is healthcare's biggest hidden trust problem.

Insights June 15, 2026

How to Create Trust-Building Healthcare Content

Generic claims are eroding healthcare credibility. Here's how to build content where AI scales relevance and human proof builds trust.

Insights June 15, 2026

Five Digital Trends Rewriting the Rules

JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.

Insights June 15, 2026

The Future of Family Marketing Is Community

Why family-focused brands should stop buying impressions and start building parent communities that drive trust, loyalty and advocacy.

News April 27, 2026

JPL + New Holland Earn Gold for Twin Rotor® Campaign

JPL and New Holland earn national Gold at the 2026 Best of NAMA Awards for the Twin Rotor® 50th Anniversary campaign, created in partnership with MS Graphics.