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B2B Is People

Discover the innovative creative strategies that power JPL’s success in B2B marketing.

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Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most

Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.

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How We’re Embracing AI

A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.

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JPL Recognized for Outstanding Creative at Educational Advertising Awards

We’re excited to announce that we have won multiple golds in the 39th Annual Educational Advertising Awards.

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A B2B Marketer’s Challenge: Stop Focusing on Features

The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.

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Unlock User Insights with Usability Testing

By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.

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What Every Health System Brand Story Needs

A unique and well-told brand story is a crucial tool that helps to humanize your healthcare system and make you relatable to your audiences.

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Research Reveals Three Keys to Crafting Content Your Employees Will Notice

Prioritize employee engagement and culture by learning how to better connect with your internal audience.

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Harrisburg, PA 17111

NYC

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New York, NY 10018

Philly

One Roberts Avenue
Glenside, PA 19038