Creative

Insights July 21, 2026

You Can’t Automate Trust

Conversion problems are usually trust problems. JPL explains what AI can and can’t do—and what actually moves audiences to act.

Insights July 21, 2026

Employees Signal Trust First

Brand trust breaks inside the organization before customers notice. JPL explains why employee alignment is trust infrastructure.

Insights July 21, 2026

Building Trust You Can Measure

Trust is measurable. JPL explains the difference between brand trust and reputation—and how to build both systematically.

Insights June 15, 2026

Why B2B Buyers Trust Creators

Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.

Insights June 15, 2026

Why B2B Buyers Need Content with Proof, Not Promises

B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.

Insights June 15, 2026

In Healthcare, the Experience IS the Marketing

47% of consumers would switch providers after a poor online experience. Why digital friction is healthcare's biggest hidden trust problem.

Insights June 15, 2026

How to Create Trust-Building Healthcare Content

Generic claims are eroding healthcare credibility. Here's how to build content where AI scales relevance and human proof builds trust.

Insights June 15, 2026

Five Digital Trends Rewriting the Rules

JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.

News April 27, 2026

JPL + New Holland Earn Gold for Twin Rotor® Campaign

JPL and New Holland earn national Gold at the 2026 Best of NAMA Awards for the Twin Rotor® 50th Anniversary campaign, created in partnership with MS Graphics.

Insights March 5, 2026

Rethinking How to Market to Women

Discover the 10 disconnects still shaping marketing to women and learn how aligning strategy with real experience builds trust and long-term growth.

Insights February 13, 2026

The B2B Integration Advantage

The biggest constraint on B2B performance isn’t capability. It’s cohesion. Discover how adopting an integrator mindset helps B2B marketers align teams, connect tools and turn coordination into competitive advantage.

Insights February 13, 2026

Building Stronger B2B Partnerships

JPL Lead Account Manager Jill Sailer offers practical advice for navigating multi-agency B2B partnerships—how to prioritize competing demands, set agencies up for success and build the clarity and communication that drive stronger results.