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Getting Started with Web Accessibility

Regardless of what gets you to the starting line, beginning your accessibility journey doesn’t need to be intimidating. Here are the steps we follow.

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Getting Niche Audience Targeting & Messaging Right

Connecting with niche audiences through micro-targeting is one of the best ways to break through a crowded space and drive growth in key health care offerings.

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Influencers: The New “Word-of-Mouth”

For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.

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Disruption is in the Details

We interviewed JPL’s Associate Creative Director of Experience Design, Virginia Strouphauer, about how live events and experiences can create a lasting impression.

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Benefits Communications Can Support Your EVP & Curb Health Benefit Costs

Educating employees on how to use their health plans brings your employee value proposition (EVP) to life.

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Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most

Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.

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Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

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Don’t Just Report Organizational Changes—Give Employees Reasons to Stay

Change communication is not only an opportunity to inform employees. It can also be used to re-recruit employees by reminding them why you continue to be where they want to work.

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Swipe, Click, Buy: How Social Media Shapes Parental Decisions

Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.

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The Power of Personalization

The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.

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Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

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How We Use Event Technology to Engage Attendees and Drive Impact

Technology has revolutionized how we produce events for clients. From planning and creative to analyzing the ROI of an event, our events team stays on top of the latest in event tech to ensure we’re producing experiences that deliver excitement and impact.

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Headquarters

471 JPL Wick Drive
Harrisburg, PA 17111