Insights
July 21, 2026
You Can’t Automate Trust
Conversion problems are usually trust problems. JPL explains what AI can and can’t do—and what actually moves audiences to act.
Insights
July 21, 2026
Employees Signal Trust First
Brand trust breaks inside the organization before customers notice. JPL explains why employee alignment is trust infrastructure.
Insights
July 21, 2026
Building Trust You Can Measure
Trust is measurable. JPL explains the difference between brand trust and reputation—and how to build both systematically.
Insights
June 15, 2026
Email Still Runs Internal Communication. Make It Count.
79% of internal communicators say email is their most effective channel. What PoliteMail's 2026 data reveals about attention, opens and what to fix.
Insights
June 15, 2026
Humanizing Internal Communications in the AI Era
Employees can spot AI-polished messaging. How internal communicators can use AI for efficiency while keeping leadership communication human and trusted.
Insights
June 15, 2026
Why B2B Buyers Trust Creators
Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.
Insights
June 15, 2026
Why B2B Buyers Need Content with Proof, Not Promises
B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.
Insights
June 15, 2026
In Healthcare, the Experience IS the Marketing
47% of consumers would switch providers after a poor online experience. Why digital friction is healthcare's biggest hidden trust problem.
Insights
June 15, 2026
How to Create Trust-Building Healthcare Content
Generic claims are eroding healthcare credibility. Here's how to build content where AI scales relevance and human proof builds trust.
Insights
June 15, 2026
Five Digital Trends Rewriting the Rules
JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.
Insights
June 15, 2026
The Great Family Recalibration
Parents aren't anti-screen, they're recalibrating. Why family brands should sell the moments their products make possible.
Insights
June 15, 2026
The Future of Family Marketing Is Community
Why family-focused brands should stop buying impressions and start building parent communities that drive trust, loyalty and advocacy.
