Performance marketing drives clicks, but not connection. Discover why today’s family-focused brands are shifting back to brand building to earn trust, loyalty and long-term growth.
New 2025 data shows brand trust now drives more value than pure performance. Learn why emotional relevance is key, especially for family-focused brands.
Parents trust people—not ads. In this webinar, we'll share how brands are using influencer content to build trust, visibility and results with parent audiences. Featuring real-world strategies and a Soccer Shots case study, you’ll learn how to approach influencer partnerships with confidence.
AI is rewriting the rules of search—serving answers from ChatGPT, Google, TikTok and more without a single click to your site. In this actionable webinar, JPL’s search and media leaders share how to keep your brand visible, trusted and surfaced in an AI-powered, zero-click world.
Discover how a focused internal communications audit can uncover key insights, boost impact and streamline your strategy—without overwhelming your team.
Gen Z is reshaping workplace communication—and it’s not just a generational shift. Learn how to make internal messages faster, clearer and more engaging for everyone on your team.
Learn how brands can help parents build real-world wellness systems through smart content, connected tools and authentic storytelling.
Learn how wellness brands can use co-design and behavioral science to deepen impact and engagement.
JPL Manager of Analytics Sam Hofman breaks down the practical steps marketers can take to progress along the path to personalization.
Explore how clean data powers AI, enables personalization, and aligns sales, marketing and ops for scalable ROI.
Learn how to elevate your event content to capture attention and drive engagement.
Trust is earned in pediatric marketing. Here’s how credibility and connection shape lasting relationships with today’s parents.
