Insights
January 15, 2025
Family Matters
Discover the innovative creative strategies that power JPL's success in parent and family marketing.
Insights
December 17, 2024
The Whole-Child Approach to Family Marketing
By embracing whole-child wellness—which considers a child’s physical, emotional, social and cognitive needs—organizations can better support today’s parents and create meaningful, lasting connections.
Insights
November 13, 2024
SEO Strategy Has Evolved—Has Your Content Program?
Traditional SEO tactics are outdated, but search strategy remains more critical than ever. Evolving your search strategy delivers results and inspires innovative content.
Insights
October 18, 2024
The Surprising Power of Website Governance to Transform Customer Experience
Your website needs to deliver a great customer experience. Website governance ensures every touchpoint helps customers positively engage with your brand.
Insights
October 17, 2024
Winning Parent Loyalty: How to Create a Digital Experience That Connects and Converts
Parents want brands to make their lives easier. These seven strategies can help you set the foundation for long-term connections with this key audience.
Insights
August 19, 2024
Engage High-Value Audiences for Sustainable Growth
By focusing on your high-value audiences, brands can turn financial constraints into opportunities that drive sustained growth and outshine the competition.
Insights
June 5, 2024
Influencers: The New “Word-of-Mouth”
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Insights
April 10, 2024
Swipe, Click, Buy: How Social Media Shapes Parental Decisions
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
News
March 29, 2024
JPL Recognized for Outstanding Creative at Educational Advertising Awards
We’re excited to announce that we have won multiple golds in the 39th Annual Educational Advertising Awards.
Insights
February 19, 2024
The Power of Personalization
The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.
Insights
April 25, 2023
A Parent’s View on Education
Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.
Insights
April 25, 2023
Getting into the Hearts & Minds of Millennial Parents
Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.
