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Dashboards Are the New Power Tool for Internal Comms

To prove real impact, internal communicators need to upgrade their toolkit by using dashboards that connect messaging to measurable business outcomes.

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How to Make Your Town Hall Work Harder

These six practical tips will help you turn routine updates into meaningful, employee-driven moments that build clarity, trust and momentum.

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The Case for Clarity: How Health Literacy Builds Trust

Health literacy is emerging as a powerful marketing strategy that builds trust, improves outcomes and strengthens brand loyalty.

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Use Empathy to Translate Clinical Complexity

Struggling to simplify complex healthcare messaging? Discover a three-step empathy framework that helps marketers turn clinical content into patient-centered communication that connects.

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Feeling Stalled? How to Regain B2B Marketing Momentum

Noticing a mid-year stall in your B2B marketing? Here's how to regain momentum and finish strong.

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Fueling Connection: 5 Social Strategies for the Parent Market

To connect with parents, your social content needs more than clever captions. It needs empathy, relevance and a deep understanding of what really matters to families today.

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Beyond Grades: Connecting With Emotionally Tuned-In Parents

Modern parents are redefining success—not by their children’s academic achievements, but by their emotional well-being. Here's five ways marketers can connect with this growing demographic.

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Make AI Count: Practical Moves for B2B Marketers

In this interview with JPL Chief Technology Officer Ryan Pudloski, we unpack the practical side of AI: where it fits, what to prioritize and how B2B marketers can use it to create meaningful momentum.

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Webinar: Social That Sticks with Families

Explore what today’s families want from brands—and learn how to engage parent audiences with content that’s authentic, emotionally resonant and built for how they actually live and scroll.

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Are You Dashboard Ready?

Effective dashboards require systems that capture the right data properly. Here's how to move from disorganized metrics to clear, actionable insights.

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Healthcare’s Price Revolution: Gen Z Demands Transparency

Our recent monitoring of healthcare consumer behavior indicates Gen Z is at the forefront of demanding a completely new approach to how providers communicate about costs.

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Available Now: Gen Z Healthcare Research

A comprehensive JPL healthcare marketing study, based on a national survey and focus groups with nearly 1,100 Gen Z participants, will provide evidence-based strategies for effectively engaging with this influential generation.

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