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JPL Hosts Empowerment Summit Highlighting Economic Impact of PA Film Industry

JPL hosted the Central Pennsylvania Film Commission's "Empowerment Summit," showcasing how the region's growing film industry is creating jobs and driving economic growth through Pennsylvania's Film Tax Credit program.

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Test Smarter, Not Harder

Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.

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Disrupting SEM: AI in Search

AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.

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Leveraging SMEs to Build Trust with Healthcare Consumers

Creating great healthcare content isn't about choosing between clinical accuracy and engagement—it's about bringing them together through strong SME partnerships. Here's how to do it.

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Your Employer Brand’s Secret Weapon: Your People

While an organization may “own” the employer brand, employees are the ones who validate its authenticity. Here's how to empower employees to champion the brand both on the job and off.

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Empower Your B2B Sales Team to Win

Having a standout product isn’t enough for success, especially in the long and complex sales cycles of the B2B world. In this interview with Senior Strategist Michele Loeper, find out how the right tools, insights and strategies can set your B2B sales team up to win big.

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Tech-Savvy Parents Demand Smart Brands

As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.

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JPL Wins Gold for Healthcare Website

JPL earned a prestigious Gold award in the Fifth Annual HDMAwards for the redesign of primaryimmune.org, created in partnership with the Immune Deficiency Foundation.

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JPL’s New Holland Campaign Advances in Competition

JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.

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Family Matters

Discover the innovative creative strategies that power JPL's success in parent and family marketing.

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The Whole-Child Approach to Family Marketing

By embracing whole-child wellness—which considers a child’s physical, emotional, social and cognitive needs—organizations can better support today’s parents and create meaningful, lasting connections.

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The Hidden World of Workplace AI: What Your Employees Aren’t Telling You

Don’t let unregulated AI usage cause your company headaches. Here’s why you need an AI policy ASAP.

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471 JPL Wick Drive
Harrisburg, PA 17111