Insights
June 16, 2025
Feeling Stalled? How to Regain B2B Marketing Momentum
Noticing a mid-year stall in your B2B marketing? Here's how to regain momentum and finish strong.
Research, Strategy & Analytics
June 16, 2025
Fueling Connection: 5 Social Strategies for the Parent Market
To connect with parents, your social content needs more than clever captions. It needs empathy, relevance and a deep understanding of what really matters to families today.
Research, Strategy & Analytics
June 16, 2025
Beyond Grades: Connecting With Emotionally Tuned-In Parents
Modern parents are redefining success—not by their children’s academic achievements, but by their emotional well-being. Here's five ways marketers can connect with this growing demographic.
Insights
June 16, 2025
Make AI Count: Practical Moves for B2B Marketers
In this interview with JPL Chief Technology Officer Ryan Pudloski, we unpack the practical side of AI: where it fits, what to prioritize and how B2B marketers can use it to create meaningful momentum.
Webinars
June 6, 2025
Webinar: Social That Sticks
Explore what today’s families want from brands—and learn how to engage parent audiences with content that’s authentic, emotionally resonant and built for how they actually live and scroll.
Insights
May 13, 2025
Are You Dashboard Ready?
Effective dashboards require systems that capture the right data properly. Here's how to move from disorganized metrics to clear, actionable insights.
Insights
April 15, 2025
Healthcare’s Price Revolution: Gen Z Demands Transparency
Our recent monitoring of healthcare consumer behavior indicates Gen Z is at the forefront of demanding a completely new approach to how providers communicate about costs.
Insights
April 15, 2025
Available Now: Gen Z Healthcare Research
A comprehensive JPL healthcare marketing study, based on a national survey and focus groups with nearly 1,100 Gen Z participants, will provide evidence-based strategies for effectively engaging with this influential generation.
Insights
April 15, 2025
Captivating a Captive Audience
Discover the innovative creative strategies that power JPL's success in internal communications and employee engagement.
Insights
April 15, 2025
Unseen B2B Buyer Behavior
The dark funnel in B2B isn’t a problem to solve—it’s a reality to embrace.
Insights
April 15, 2025
The Insider Effect: Employee Voices
Unlock your organization's hidden marketing force: why employee advocacy programs drive results and how to build one that thrives.
Insights
April 15, 2025
Engagement Lives in Teams, Not Policies
High-performing teams are the real engine of employee engagement. They are where culture is lived, trust is built and accountability is shared.
