Bold strategies connect with parents on the platforms—and through the voices—they trust most
Today’s parents are more than consumers—they’re creators, curators and connectors shaping what content earns attention.
Join Lindsey Williams, JPL’s Parent & Family Marketing lead strategist, for an energizing session on how brands are resonating with families through influencer partnerships, emotional storytelling and social content designed for real life. You’ll leave with clear, actionable ways to deepen engagement and build lasting relevance with parent audiences.
The best content doesn’t just reach parents—it brings families in.
You’ll learn how to:
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Build content families want to engage with
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Create emotional relevance that earns trust
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Show up on the right platforms with the right message
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Turn passive scrolls into brand preference and loyalty
Meet our speaker
Lindsey Williams
Lead Strategist, Parent & Family Marketing
Lindsey brings an extensive market research background to strategy formation. A pro at finding meaningful connections and insights to inform her recommendations, she builds strategic programs that marry the business needs of clients with the needs of today’s parents and families.
